I bought this for a friend at work and he really likes the flavor. I tried some and it gives a hint of chocolate flavor. Tastes really good.
I did not know what to expect as I never had Turkish coffee. It was terrific! I read the instructions on how to prepare it and then decided to use my Mr. Coffee maker, using 2 heaping teaspoons for my 3-cup mug as the coffee has a rich full-bodied flavor as described.